About the Brand
Missy Robertson by Southern Fashion House
Missy Robertson by Southern Fashion House is a clothing line created by Missy and designer/founder Stephanie Carter of Southern Fashion House, home to lines Judith March, Jacque and Janis and DejaVu boutiques. The spring collection appeals to working moms who want to look put together without having to put a lot of effort into it while staying modest and age-appropriate. The line is made of quality fabrics rich in color and texture with longer hemlines and shapes to flatter real women of all ages. This feminine and versatile clothing line debuts January 2014.
Southern Fashion House
Southern Fashion House is a privately held, fashion design company located in the American South founded by designer Stephanie Carter. Currently the company maintains three clothing brands including DejaVu, Judith March, Jacque and Janis and the newly announced line in collaboration with Missy Robertson – Missy Robertson by Southern Fashion House.
After marrying Jase at age 19 and now raising another generation of Robertsons, Missy learned early on that she would have to step up her game. She was not raised in a large family, but fitting into the Robertson lifestyle became an easy transition, especially with help from Miss Kay. She also learned that being a Robertson meant helping with the family business. However, after working for Duck Commander for many years, she is now able to devote much of her time to her passion for vocal music—both singing and writing music as well as volunteering as a music teacher at her children’s school. She is also heavily involved in mission work, both domestically and internationally. She has volunteered her time as the crafts director for the last five summers at Camp Ch-Yo-Ca, a local Christian youth camp where both she and Jase spent many summers themselves as kids. Missy’s family, as well as her church, help to support an orphanage in the Dominican Republic and enjoy visiting and aiding them and their town whenever possible. When she’s not filming for her family’s hit show, “Duck Dynasty”, she also travels to speak publicly to share her faith in Jesus Christ. Because of this busy lifestyle, Missy sought the opportunity to develop a new clothing line that promotes modesty and class while being stylish and comfortable, all while juggling her family’s many activities. Missy and Jase have been married for 23 years and have three children: Reed (18), Cole (16) and Mia (10).
Born and raised in Brundidge, Alabama, Stephanie Carter began tinkering and embellishing her outfits at an early age. This early fascination with fashion eventually led her to the beaches of the Florida Panhandle where she opened her first fashion retail store, DejaVu. An immediate success, Stephanie opened additional stores that continue to flourish to this day, garnering legions of loyal customers throughout the world. In 2010, with her retail company thriving, Stephanie recommitted herself to her design roots and launched her now iconic fashion line, Judith March. Found in more than 850 fashion boutiques throughout North America, Judith March has become synonymous with easy-to-wear pieces that embody Stephanie’s passion, personal style and sensibilities. With the burgeoning success of Judith March and DejaVu, as well as the impending launch of several new fashion ventures, Stephanie founded the Southern Fashion House to govern all of her companies under one roof. Fortified with a talented and dedicated team, Stephanie Carter is free to entertain her whims and implement her designs and ideas across all platforms.